“Go Big or Go Home”– a song by the pop group ENHYPEN from the Republic of Korea evolved beyond music, becoming a spirit of the group’s commitment to promoting blood donation, a simple yet powerful act that saves countless lives.
ENHYPEN collaborated with the World Health Organization (WHO) for World Blood Donor Day on 14 June 2026, encouraging fans and young people around the world to become blood donors. But they did not stop there, they also reinforced that message through action.
Just days after the global observance, ENHYPEN visited a Red Cross blood donation centre in Seoul, Republic of Korea, where members JAY and JUNGWON proudly stepped forward as blood donors. JAY and JUNGWON both donated plasma.
When idols lead by example, a cause can take root within a fan community, inspiring people to follow their idols and embrace social good.
Watch the video when ENHYPEN visits the blood donation centre
JAY of ENHYPEN donated plasma, while NI-KI was watching from the next room at a Red Cross blood donation centre in Seoul, Republic of Korea, in June 2026. Photo: BELIFT LAB (HYBE)
“You can donate whole blood, plasma or platelets. I donated plasma today. I hope you all joined in this good cause too,” said JUNGWON.
Plasma donations are lifelines for those needing essential treatments for bleeding disorders, immune deficiencies, severe burns and other serious conditions.
While red blood cell donations can benefit patients suffering from severe blood loss or anemia - including those undergoing surgery or recovering from trauma, platelets can help people with severe bleeding or haemorrhage. And that’s how a single blood donation can save up to three lives.
.jpg?sfvrsn=6edee098_8 "Health screening of SUNGHOON (ENHYPHEN)")
SUNGHOON of ENHYPEN had the required health screenings for donating blood at a Red Cross blood donation centre in Seoul, Republic of Korea, in June 2026. Photo: BELIFT LAB (HYBE)
Health screening before donating blood is vital. All members of ENHYPEN underwent the check but four of them could not donate blood for various reasons. SUNGHOON, who’s undergoing dermatology treatment, said he could not donate blood this time due to the treatment.
Most people can donate blood if they are in good health and meet the basic eligibility requirements. Healthy adults can give blood regularly, typically at least twice a year. Everyone who is eligible should consider becoming a regular voluntary, unpaid donor.
Regular blood donation helps ensure that countries maintain safe, adequate and reliable blood supplies for patients in need. It is especially important because blood components have a limited shelf life: platelets last only five days, red blood cells up to six weeks, and plasma can be stored for up to one year when frozen. This means that blood stocks must be replenished continuously. Regular donations help keep blood banks prepared for everyday medical needs, as well as emergencies, disease outbreaks and disasters, when demand for blood can skyrocket.
The safest blood donors are voluntary and unpaid from low-risk populations, as they are generally more likely to provide accurate health information during the donor screening process and have a lower risk of transfusion-transmissible infections. WHO’s goal is for all countries to meet their blood needs through this type of donor, helping to ensure a safe and sustainable blood supply while mitigating any risk of vulnerable people being exploited to sell blood. Regular, voluntary, unpaid blood donors are the backbone of safe blood supplies.
“Thirty minutes of dance practice is harder [than donating blood]. That’s how simple and comfortable [donating blood] is. So I hope everyone gives it a try at least once. Think of it as helping someone with your blood type. It could be a really meaningful and rewarding experience,” said JAY, whose blood type is B.
The process of donating blood takes about an hour but its impact can last a lifetime.
In most countries, a standard blood donation is around 450 millilitres, less than 10 per cent of our total blood volume (the average adult has 4.5 to 5 litres of blood). Our body replaces the lost fluid within 36 hours approximately.
Today transfusions are safer than ever thanks to science, testing, and blood safety systems.
“From our meaningful work with WHO to all the other collaborations, we hope they can reach many people. We’ll keep working hard so we can be even a small source of strength [for others]. Please consider donating [blood],” said ENHYPEN members.
ENHYPEN members at a Red Cross blood donation centre in Seoul, Republic of Korea, in June 2026. Photo: BELIFT LAB (HYBE)
The collaboration between WHO and ENHYPEN reached millions of young fans known as ENGENE. From Indonesia and the Philippines to Germany and the United States, ENGENEs around the world marked World Blood Donor Day weekend (13–14 June 2026) by sharing photos of themselves donating blood. Their posts reflected not only support for the cause, but also personal stories about the life-saving impact of blood donation.
Both ENHYPEN and ENGENE pledged their support for blood donation on WHO’s Drop Your Drop site. As of 24 August 2026, over 9000 pledges had come in from participants from 177 countries, 3253 of which identified themselves as ENGENE.
Fans couldn’t have been more thrilled to see their idols and WHO join hands, showing how music, creativity and science can come together to inspire life-saving action.
Images from social media posts from the WHO–ENHYPEN collaboration for 2026 World Blood Donor Day. Photo: BELIFT LAB (HYBE)
Globally access to safe blood and blood products remains highly unequal and low-income countries are more impacted. No one should die because safe blood is unavailable when it is needed.
About WHO
Dedicated to the well-being of all people and guided by science, the World Health Organization leads and champions global efforts to give everyone, everywhere an equal chance at a safe and healthy life. We are the United Nations’ agency for health that connects nations, partners and people on the front lines in 150+ locations – leading the world’s response to health emergencies, preventing disease, addressing the root causes of health issues and expanding access to medicines and health care. Our mission is to support all countries to promote, provide and protect health.
About ENHYPEN
ENHYPEN have swiftly ascended to global prominence as a K-pop powerhouse, achieving record-breaking milestones since their 2020 debut. Bursting onto the scene with their debut mini-album BORDER : DAY ONE, they quickly established themselves as unrivaled storytellers, shaping a distinct conceptual identity. To date, ENHYPEN have notched seven Billboard 200 Top 10 albums, including their first-ever No. 1 with THE SIN : BLISS (2026), following MANIFESTO : DAY 1 (No. 6, 2022), DARK BLOOD (No. 4, 2023), ORANGE BLOOD (No. 4, 2023), ROMANCE : UNTOLD (No. 2, 2024), DESIRE : UNLEASH (No. 3, 2025), and THE SIN : VANISH (No. 2, 2026). Expanding their global footprint, they made a landmark U.S. stadium debut during their 2023 ‘FATE’ world tour and, in 2025, became the fastest K-pop boy group to perform at Coachella. Their 2025 ‘WALK THE LINE’ world tour marked yet another milestone, with both the U.S. and European legs selling out entirely, further cementing their status as one of the true scene-stealers of the global stage. This year, ENHYPEN continue their global ascent with ‘BLOOD SAGA,’ their largest world tour to date, marking the group's first-ever tour across Latin America before bringing their signature storytelling and electrifying performances to audiences across the U.S., Europe, Asia, and beyond.